Custom Research

Spectrem's in-depth knowledge of the wealth management, retirement and investment markets enables our research team to quickly understand your business challenges and design the appropriate custom research methodology to provide key insights to solve your challenges. Our full range of capabilities include:

Quantitative Research

  • On-line and mobile surveys
  • Hard copy mail-based surveys
  • Telephone interviews

Qualitative Research

  • One-one-one in-depth in-person or telephone interviews
  • Focus groups
  • Small group discussion


Spectrem Group is the premier consulting and market research firm in the wealth management and retirement industries. Why?

  • Our consultants have experience in the industries for which we consult, they are not "right out of MBA school" consultants. We have lived in the shoes of our clients: managing businesses at financial services companies, balancing budgets and organizational constraints, dealing with legacy systems, managing the expectations and deliverables received by demanding clients while still seeking to grow ROE And ROI.

  • Our primary research allows us to develop strategies based upon facts. We can specifically quantify market opportunity. Our research clearly specifies what customers are demanding, how they want to be serviced and what their perceptions are of your competitors as well as your company.

  • Our strategic process engages individuals within your organization so that solutions fit your corporate culture, are implementable, and "don't sit on the shelf".

Research capabilities to solve business challenges of regional brokerage firms

  • Client needs analysis for product development
  • Market segmentation to identify your appropriate target market
  • Competitive market analysis to identify product and service gaps
  • Client satisfaction studies to ensure client feedback drives strategy

Regional Bank Consulting Project
Super regional bank sought to increase the use of investment management subsidiary throughout the organization.

Project Introduction

  • Kickoff meeting
  • Education on market
  • Formation of project team

Internal Review

  • History of IM return/offerings
  • Internal reviews
  • Reviews of existing offerings
  • Review of compensation

External Review

  • Focus groups across region

Milestone Meeting

  • Identify key issues and challenges
  • Discuss preliminary findings

Financial Analysis

  • Conduct financial analysis of costs/benefits of various strategic options

Meeting with Regional Sales Teams

  • Informational issue about market trends
  • Discuss recommendations to identify challenges

Final Recommendations

  • Present findings, recommendations and business plan to senior management


  • Developed consistency of product offerings across geographic regions
  • Expand internal offerings
  • Develop compensation systems