As the financial advisory landscape continues to evolve, so does the concept of automated advice for a lower cost. In this third version of Spectrem’s research on perceptions and usage of Robo-advisors, Robo-Advisors 3.0, Spectrem surveys high net worth investors who are currently using a Robo-advisor, and compares them to each other based on the service they use.
In addition to developing an in-depth profile of investors who use Robo-advisors, the report also includes insights as to the reasons behind their decision to start working with a Robo-advisor, and how they foresee future Robo use.
Other issues include:
- What role does a human advisor play in the use of Robo-advisors?
- Are these investors receiving adequate service from their Robo, and if not, what is missing?
Additionally, Spectrem benchmarks the existing Robo-advisor platforms, detailing strengths and weaknesses and tests these programs both by name recognition and feature/function with investors.
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