Using Social Media and Mobile Technology in Financial Decisions - Mass Affluent Investors 2016
This study examines Mass Affluent Investors - those with $100 thousand to $1 million in net worth, not including their primary residence. Use of social media and mobile technology is continuing to increase and is constantly changing the way investors gather their financial information and perform various financial transactions. Do investors prefer financial companies that are active users of social media? Are their provider selections impacted by the use, or lack thereof, of social media and mobile technology? This report examines the use of today's most popular social media platforms and mobile technology capabilities and outlines how investors would like to use social media in their relationships with their providers and advisors.