Chicago, IL, May 12, 2015 — For some investors, the social responsibility of a corporation is one of the guiding questions they ask before investing. For other investors, considering the social responsibility of a corporation is out of the question.
The new Spectrem Perspective Investor Perceptions of Socially Responsible and Impact Investing examines the differences between investors who care about the topic and those that don’t. Besides determining the investor segments most likely to invest in a socially responsible corporation, the report lists the reasons why investors do or don’t consider the social impact of a company before investing.
Key findings in the report include;
· More than a quarter of all investors under the age of 45 have at least 25 percent of their investable assets invested in socially responsible companies. Conversely, more than 45 percent of all investors over the age of 45 have no money invested in socially responsible companies.
· Female investors are more likely to invest more heavily in socially responsible firms, with 21 percent of all females having at least 25 percent of their assets invested in companies that are socially responsible.
· The main reason cited for investing in socially responsible firms is to create a better world for the investor’s children and grandchildren. The reason most often cited for not investing is that investing is purely for financial gain.
“The attitudes towards investing for social impact are divergent and strongly held,’’ says George H. Walper Jr., President of Spectrem Group. “”Those that are in favor see it as a way to improve the world and increase assets at the same time, while those who are against it simply don’t consider it as a meaningful factor in investing. “