A premium subscription is required to access this article. Article Date: 01/18/2017 Why are Investors Going Robo? Although many people believe too much emphasis is put upon the value of money in American life, the fact is that some of the most important decisions a person can make in life have to do with their financial assets.Financial advisors and providers use that undeniable fact as the key selling ... Log in to view full article. If you already have a subscription, please log in with your email address and password. User Name (Email Address): Password: Forgot your password? Click here to have your password emailed to you. To purchase a premium subscription, please use the links below. One-year premium subscription with unlimited access to all articles including reprint rights (see terms and conditions) for $2,000.00. Monthly subscription (3 month minimum) with unlimited access to all articles including reprint rights (see terms and conditions) for $195/mo. CLICK TO VIEW Terms and Conditions I ACCEPT You must accept the 'Terms and Conditions' before purchasing this product.