A premium subscription is required to access this article. Article Date: 07/05/2017 The Importance of Twitter to Investors, Advisors No one could have known, back when they were developing the programs that would eventually turn into the social media website Twitter, what it would become.Thanks to two innovations in social media usage, Twitter has transformed into more than just a site for entertainers to connect with fans; it is now ... Log in to view full article. If you already have a subscription, please log in with your email address and password. User Name (Email Address): Password: Forgot your password? Click here to have your password emailed to you. To purchase a premium subscription, please use the links below. One-year premium subscription with unlimited access to all articles including reprint rights (see terms and conditions) for $2,000.00. Monthly subscription (3 month minimum) with unlimited access to all articles including reprint rights (see terms and conditions) for $195/mo. CLICK TO VIEW Terms and Conditions I ACCEPT You must accept the 'Terms and Conditions' before purchasing this product.