A premium subscription is required to access this article. Article Date: 06/14/2017 Is My Advisor Male or Female? Who Cares? In the financial services industry, there may still exist some belief that wealthy women prefer to work with female advisors. There may be some belief that wealthy women prefer to work with male advisors.But the truth is that wealthy women care about many other traits assigned to financial advisors but do ... Log in to view full article. If you already have a subscription, please log in with your email address and password. User Name (Email Address): Password: Forgot your password? Click here to have your password emailed to you. To purchase a premium subscription, please use the links below. One-year premium subscription with unlimited access to all articles including reprint rights (see terms and conditions) for $2,000.00. Monthly subscription (3 month minimum) with unlimited access to all articles including reprint rights (see terms and conditions) for $195/mo. CLICK TO VIEW Terms and Conditions I ACCEPT You must accept the 'Terms and Conditions' before purchasing this product.