A premium subscription is required to access this article. Article Date: 10/29/2018 Investors Desire Familiarity In Their Advisors It is a component of human nature to want to be with people of your own kind. That’s probably true in the animal kingdom as well.There is a comfortability factor in surrounding yourself with people with whom you can relate. Whether it promotes relaxation or the ability to communicate, people seek out ... Log in to view full article. If you already have a subscription, please log in with your email address and password. User Name (Email Address): Password: Forgot your password? Click here to have your password emailed to you. To purchase a premium subscription, please use the links below. One-year premium subscription with unlimited access to all articles including reprint rights (see terms and conditions) for $2,000.00. Monthly subscription (3 month minimum) with unlimited access to all articles including reprint rights (see terms and conditions) for $195/mo. CLICK TO VIEW Terms and Conditions I ACCEPT You must accept the 'Terms and Conditions' before purchasing this product.