A premium subscription is required to access this article. Article Date: 02/19/2018 President's Blog - Who Do Investors Actually Listen To? Thanks to social media sites like Instagram and Snapchat, which allow users to create an audience through photos and videos, there is now a field of young people in the public relations field known as “influencers.” These influencers use their social media feeds to create a six-or-seven digit audience, then convince advertisers ... Log in to view full article. If you already have a subscription, please log in with your email address and password. User Name (Email Address): Password: Forgot your password? Click here to have your password emailed to you. To purchase a premium subscription, please use the links below. One-year premium subscription with unlimited access to all articles including reprint rights (see terms and conditions) for $2,000.00. Monthly subscription (3 month minimum) with unlimited access to all articles including reprint rights (see terms and conditions) for $195/mo. CLICK TO VIEW Terms and Conditions I ACCEPT You must accept the 'Terms and Conditions' before purchasing this product.