If knowledge is power, there is a relatively easy way for you to become very powerful.
The volumes of information from Spectrem’s vast research on affluent investors is now available online in an easy-to-use format which advisors can structure to display background information on any investor you have or want in your client base.
Spectrem’s Wealthy Investor Series debuted this week. The research is available online thanks to Spectrem’s Visual Analytics tool, which offers simple-to-navigate dashboards that provide research results advisors can filter to represent the investor demographics that are most relevant to your firm’s client base.
Do you want to know what a new client – 45 years old, married, with $1 million in net worth – thinks about his retirement income situation? We’ve got that, and you can have that as well, with three clicks on your keyboard mouse.
That current client who is transitioning from single to married – how will that affect his investment decisions? You can know that in moments with a glance at the appropriate dashboard.
The Wealthy Investor Series also helps providers determine how to match new clients with the appropriate advisor. Investors told Spectrem their demographic preferences about advisors, and now Spectrem is making that information available to you.
How, specifically, is this innovation in research dissemination actually going to help you?
If you believe that time is money, the Wealthy Investor Series will cut your meeting time with investors dramatically, and make that time together far more productive. While new two investors are identical and there are investors outside the norm, the norm still holds true for most investors, and knowing ahead of time what a particular client is likely going to want to discuss will point the meeting in a specific direction ahead of time, cutting out all the directionless early conversation.
Another valuable aspect of the Wealthy Investor Series is that it never grows stale. Spectrem continues to survey investors about their attitudes and behaviors related to life inside and outside the financial world, and those updates are instantly uploaded to the dashboards to make the data you look at current.
Advisor Relationships, Assets and Portfolios, Robo Advisors, Wealth Transfer – these topics and others are covered in the Wealthy Investor Series. Each topic can be filtered by the wealth level, age, gender, marital status and occupation of investors to prepare an advisor for what they might be expected to hear in a conversation with a new investor.
And, as investors transition from one status to the next (single to married, or back to single again; from married without children to married with children, etc.), advisors can gain knowledge about how the investor’s transition is likely to affect their investment choices and priorities.
Vast amounts of research on wealthy investors combined with ease of use online – the Spectrem Wealthy Investor Series is a tool for advisors which has no downside, unless you have not subscribed to it.
© 2018 Spectrem Group