Between investor and their financial advisors, it’s all about the relationship; a perception of honesty and transparency, timely responses to phone calls and emails, proactive communication.
Three-fourths of non-Millionaire investors with a net worth of at least $100,000 prefer working with one advisor who handles all facets of their wealth, Spectrem Group wealth level research finds.
Through that one-on-one, a solid and long-lasting working relationship can flourish. Eighty-four percent of surveyed non-Millionaires, for example, feel that their advisor understands their risk tolerance.
Investors, too, want to be assured that their financial advisor appreciates concerns and goals from the perspective of age in terms of growing wealth and planning for a secure future. A younger investor tends to be more aggressive than an older investor for whom protecting their principal becomes increasingly important in anticipation of retirement.
Fidelity and Vanguard most appeal to these investors’ age demographic, according to the Sprectrem Group study. Other financial provides score high on these criteria:
- T. Rowe Price (65 percent)
- Charles Schwab (65 percent)
- MetLife (63 percent)
- Merrill Lynch (62 percent)
- JPMorgan Chase (62 percent)
- TDAmeritrade (62 percent)
- Wells Fargo (61 percent)
- Raymond James (60 percent)
- BMO Harris (60 percent)
Among 45-54 year-olds, BMO Harris ranks unanimously as the company with the most appeal to that age demographic, followed by Ameriprise (84 percent), Northern Trust (82 percent), and T. Rowe Price (76 percent).
The companies that hold the most appeal to non-Millionaire Millennials under the age of 35 are PNDC (71 percent) and Citi (76 percent).
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