What Qualities do High Net Worth Investors Want from their Advisor?


Spectrem’s quarterly report – Advisor Relationships and Changing Advice Requirements – studied Ultra High Net Worth investors with a net worth between $5 million and $25 million. To begin with, those investors were asked to agree or disagree with the statement “I feel that most financial advisors are very professional and knowledgeable.”

Only 48 percent agreed that most financial advisors are professional and knowledgeable.

Of course, they tend to believe their own personal advisor has those necessary qualities for providing beneficial advice.

Ninety-six percent of UHNW investors expect financial advisors to be honest and trustworthy. Ninety-four percent want an advisor who operates transparently and keeps the investor informed as to what they are doing.

Eighty-nine percent of UNHW investors consider the investment track record of the advisor as a key factor in working with him.

Sixty-three percent of investors want an advisor who is associated with a well-known brand, and 63 percent also want an advisor who comes with a strong referral from someone who is trusted.

As the reading material suggests, all investment comes with risk, and 90 percent of UHNW investors want an advisor who understands the appropriate appetite for risk.

Ninety-two percent want an advisor who responds promptly to requests for information, and 55 percent want an advisor who makes contact on a regular basis, although investors disagree on just what constitutes “regular basis”.

Less than half (47 percent) of investors rate their advisor on how recommended investments perform in relation to the market.


Almost 70 percent of investors want their advisor to have registrations and certifications that indicate training and study.   


For more information on the UHNW Investor, click here