USA Today Snapshots - Better Off March 25, 2015


On the front page of its March 25, 2015 edition, USA Today featured the Spectrem Market Insights 2015 report information in its Snapshot, a daily statistical graphic that captures major issues and trends. The USA Today Snapshot is considered one of the most widely seen graphics in the United States, as it is immediately available to be seen by its print circulation of 3,255,157.


The Snapshot graphic shows the growth of millionaires in America starting in 2006 at 9.0 million to the 2014 total of 10.1 million.  To see the infographic, click here.


Market Insights 2015 details the number of affluent Americans in four wealth segments, ranging from the Mass Affluent, with a net worth between $100,000 and $1 million (Not Including Primary Residence), to the $25 Million-Plus segment, which has reached 142,000, an increase of 10,000 from the previous year’s report. The report states there are a total of 121 million households in the United States, and the Millionaire population represents 8.3 percent of the total.