Advisor satisfaction continues to climb among all wealth segments, with satisfaction among the wealthiest investors growing significantly.
Spectrem’s quarterly research in its Wealth Segmentation Series – Relationships with Advisors – details the rise in satisfaction among all investors at all wealth levels, although there are significant statistical differences in the level of increase based primarily on age and level of wealth.
The research examined the relationships with advisors in three unique wealth segments: Mass Affluent (with a net worth of between $100,000 to $1 million Not Including Primary Residence), Millionaire (net worth between $1 million and $5 million NIPR) and Ultra High Net Worth ($5 million to $25 million NIPR).
Overall advisor satisfaction is highest among UHNW investors, and has reached 80 percent. That’s an increase of 7 percent over the 2013 satisfaction percentage.
Satisfaction among Millionaires barely moved from 72 to 73 percent among Millionaires, and increased from 69 to 72 percent among Mass Affluent investors.
While in some cases the year-to-year improvement is slight, the overall satisfaction from 2009 to 2013 has gone up more than 10 percent, from 61 percent to 72 percent among Mass Affluent investors, and from 72 to 80 percent among UHNW investors. The wealthiest investors also report the greatest appreciation for advisor recommendations and advice over the past year, from 65 percent to 75 percent.
Asked whether they are more satisfied with their advisor than in the past, 38 percent of UHNW investors said yes, 31 percent of Millionaires agreed and 26 percent of Mass Affluent investors agreed.
The greatest level of satisfaction in terms of specific advisor performance is in responsiveness to requests. Seventy-eight percent of Mass Affluent investors, 79 percent of Millionaire investors and 84 percent of UHNW investors are satisfied with the responsiveness of their advisors. Unique to that statistic is that the satisfaction among Millionaire investors is actually down 3 percent from the level it was at in 2009, when satisfaction about responsiveness was at 82 percent.