Generation X grew up with pay phones, pagers, hard-copy mail, and dial-up internet. This generation entered the workforce and learned basic computer software and the era of mainstream electronic communication began. Millennials were immediately immersed in technology, with cellphones, texting, and emails being commonplace. The differences in these generations from previous generations is often their preferences in communication. Financial professionals that work with Gen X or Millennial clients and prospects need to be aware that the previous approach of a phone call may not be the preferred method of communication. To maximize communication success, providers and advisors should do what they can to meet the client and prospect on the communication platform they prefer.