Spectrem’s In-Depth reports provide financial services providers and advisors with comprehensive information that will allow strategists and marketing professionals to make decisions and implement plans to enhance their business strategies and increase their market share. These reports are fielded with significant sample sizes of the identified audience. Most studies include our monthly online and telephone based fielding of all sizes and types of investors. Sometimes they are supplemented with our ongoing qualitative research through focus groups and individual interviews.
The reports include an in-depth discussion of findings, an executive summary identifying key trends and strategic implications and conclusions that allow firms to quickly identify the issues and challenges they should focus on by market segment. In depth segmentation of specific groups is included. Additionally, most reports include SPSS style tabulations for the benefit of each firm’s own research areas.
Our research specialists have over 30 years of market research experience. They are assisted in the development of the questions and the analysis by our strategic consultants who also have a significant amount of experience in the financial services area.
There are no competitive reports that provide as much in-sight and analysis of the investor and financial markets as Spectrem’s In-Depth Reports.