Spectrem’s Ethnic Segmentation Series report Using Social Media and Mobile Technology in Financial Decisions reports on the social media habits of investors from three ethnic backgrounds – African-American, Hispanic and Asian. Across the board of social media sites, the Hispanic and African-American investors show a greater interest in usage and participation than the non-ethnic investor group.
Spectrem Group’s report, "Using Social Media and Mobile Technology in Financial Decisions," the second in Spectrem’s quarterly Ethnic Segmentation Series, examines how investors of different ethnic backgrounds use social media and the latest in mobile technology.
Spectrem’s quarterly series of reports on ethnic investors help advisors and financial providers find out more about their investor clients based on their ethnic background. Using Social Media and Mobile Technology in Financial Decisions, the second report in the Ethnic Segmentation Series, shows how investors of different ethnic upbringings use social media and the latest in mobile technology.
Spectrem’s DC Participant Insight Series report Using Social Media and Mobile Technology in Financial Decisions shows that there are varied ways plan participants interface with social media sites in order to investigate financial information.
Investors who turn to financial advisors for advice want clear financial planning strategies in place to maintain a clear view of how their investable funds are doing.
Spectrem’s study Drivers of Client Satisfaction and Loyalty provides an in-depth examination of what creates satisfaction among the clients of financial advisors, and how advisors can create a sense of loyalty in the people with whom they do business.
There is more to social media than sending photos or videos of your adorable cat. Twitter is a social media vehicle that allows people to communicate with their “followers’’ as well as allows users to “follow’’ people whose communication they seek. Messages sent by Twitter can be funny and personal, but they can also be professional and newsworthy.
According to a study of investors with a net worth between $5 million and $25 million Not Including Primary Residence, 46 percent are users of the social media site Facebook, but that is down from 52 percent in 2013. Usage of LinkedIn has increased from 40 percent to 45 percent and use of Twitter has jumped from 7 percent to 13 percent.
Smartphone usage has surpassed that of the PC/Mac among defined contribution retirement plan participants, according to a new study conducted by Spectrem Group.The defined contribution plan, such as 401(k) has become the chief retirement savings vehicle in America.
Spectrem Group’s DC Participant Insight Series study Using Social Media and Mobile Technology in Financial Decisions shows that among plan participants, Facebook is the most widely used social media site, with 72 percent of participants saying they use it. LinkedIn is actually second on the list at 52 percent, followed by YouTube at 36 percent and Twitter at 30 percent.
Facebook, Twitter and Instagram are the sites most commonly visited at least once per day, according to a new wealth level study conducted by Sprectrem Group. Nearly one-fourth (23 percent) check their Facebook page at least once daily, the study finds. An equal percentage reported checking it two to five times per day.
Spectrem Group’s study Using Social Media and Mobile Technology in Financial Decisions shows that most investors do not spend much time asking their smartphone to do anything other than make calls, text or accept and send emails. Internet searching and information retrieval are functions a smartphone can do but we don’t spend much time doing it that way, apparently.