Whitepapers

Baby Boomer Personas White Paper

Spectrem Group would love to invite you to download our FREE white paper "Baby Boomer Investor Personas."

Why should you download the whitepaper?  Whether you are a financial advisor or advisory firm, or a marketer, this report will provide you with specific information on how to service and attract these important investors.

For example:
-What types of Baby Boomers are likely to think they are very knowledgeable about investments, and how does that impact their risk tolerance?
-What types of Baby Boomers are the most likely to fire their financial advisors?

All of this information and more will be included.

 

Reports You Might be Interested In: 

Millennial Investor Persons

The Investing Habits of Millennials

Baby Boomers vs. Gen X

 

Articles You Might be Interested In: 

The Baby Boomer Investor: The Big Middle

Baby Boomer Investors are Not All the Same

There’s Nothing Typical about the ”Typical”  Baby Boomer Investor

The Baby Boomer Investor: Moneybags

The Investment Personas of Baby Boomers vs. Millennials

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Baby Boomer Personas White Paper