Effective Communication Techniques for Attracting and Retaining Current and Next-Generation Clients
What are the magic words that financial and advisory firms can use to attract and retain clients? Spectrem conducted focus groups across the United States with high net worth investors to gain an understanding of what types of communication they prefer from an advisor. What attracted them to a specific advisor? How can financial advisors and providers provide investors with information that is important to them?
In particular, this report focuses on:
- How did investors choose their current or existing provider? How did they develop a feeling of trust with their advisor? In particular, what did he or she say?
- How do you communicate with your advisor today? Face-to-Face? Telephone? Social media? Email? Text? Other?
- Does your advisor have a relationship with your children? Should your advisor have a relationship with your children? Why or why not? How would you like to introduce your children to your advisor?
- and much more....
Half of the groups were conducted with Gen X and Millenial investors while the other half was conducted with Baby Boomers. Investors all have a net worth of $1 million or more.