Chicago, May 14, 2014 — Investors’ level of satisfaction with and loyalty to their advisor can be strongly influenced by personal referrals, and by regular advisor contact for everything from birthdays to advising on college tuition, according to How Financial Advisors Can Increase Satisfaction and Loyalty, the latest Perspective from premier wealth-research firm Spectrem Group (www.spectrem.com).
Investors who found their advisor via referral from a friend or family member expressed higher levels of satisfaction (80 percent were satisfied/very satisfied) than those who used other methods such as an advisor contacting them (69 percent) or a general advertisement (59 percent).
Spectrem’s research also showed:
· An advisor can increase satisfaction by making contact with clients on a regular basis – weekly or even daily – and by reviewing financial plans with their investors semi-annually.
· One of the less frequent types of advice provided by advisors is tax-advantaged financial strategy, though clients who do receive it respond with the highest levels of satisfaction.
· Attorneys, Doctors and Professionals are more loyal to advisors than Senior Corporate Executives and Business Owners.
· The more an investor is willing to rely upon a financial advisor when making an investment decision, the more satisfied that individual becomes.
“It’s well known that family and friend referrals are key to new business, but our Perspective report shows that they’re also a determinant in the client’s level of satisfaction with their advisor,” said George Walper, Jr., president of Spectrem Group. “For existing clients, advisors can improve satisfaction and loyalty with more client contact tailored to their particular financial interests and concerns.”
Additional insights are available at Spectrem.com and Spectrem’s Millionaire Corner, including:
Millionaire Corner delivers timely, relevant and practical information and tools to help fuel financial growth for Millionaire investors and aspiring millionaires. With its Best Financial Advisors service, investors are able to search and evaluate over 1,400 financial advisors based on actual customer reviews of satisfaction with the advisor.
About Spectrem Group
Spectrem Group (www.spectrem.com) is the leading research provider in the wealth management marketplace. Each month, Spectrem Group surveys more than 1500 investors with $100,000 to $25 million of net worth regarding their investment attitudes and behaviors.
Charts and summary available upon request.