A premium subscription is required to access this article. Article Date: 08/16/2017 Understanding the Primary Objective of Investors Why do investors invest?While the question might seem easy to answer for some investors, there are in fact a variety of reasons affluent people invest funds in products and services that will produce more funds.Certainly, some investors play the investment game as a way to add to their bottom line. Other ... Log in to view full article. If you already have a subscription, please log in with your email address and password. User Name (Email Address): Password: Forgot your password? Click here to have your password emailed to you. To purchase a premium subscription, please use the links below. One-year premium subscription with unlimited access to all articles including reprint rights (see terms and conditions) for $2,000.00. Monthly subscription (3 month minimum) with unlimited access to all articles including reprint rights (see terms and conditions) for $195/mo. CLICK TO VIEW Terms and Conditions I ACCEPT You must accept the 'Terms and Conditions' before purchasing this product.