A premium subscription is required to access this article. Article Date: 08/10/2016 Shopping For Chips With Chips The idea is that putting microchips into credit cards would make it more difficult to steal the personal information embedded in the chip and make shopping safer.The idea worked, at least perceptually. In general, consumers feel their personal information is safer with the chips replacing the electronic stripe on the back ... Log in to view full article. If you already have a subscription, please log in with your email address and password. User Name (Email Address): Password: Forgot your password? Click here to have your password emailed to you. To purchase a premium subscription, please use the links below. One-year premium subscription with unlimited access to all articles including reprint rights (see terms and conditions) for $2,000.00. Monthly subscription (3 month minimum) with unlimited access to all articles including reprint rights (see terms and conditions) for $195/mo.