A premium subscription is required to access this article. Article Date: 08/24/2016 Graduation Gifts--Who Gets (and How Much Should We Spend?) Graduation time, to many parents, can seem like an Oprah's Favorite Things episode gone wild: YOU get a graduation gift; YOU get a graduation gift; EVERYBODY gets a graduation gift!The National Retail Federation projected that Americans would spend $5.4 billion this year on graduation gifts for high school and college graduates. ... Log in to view full article. If you already have a subscription, please log in with your email address and password. User Name (Email Address): Password: Forgot your password? Click here to have your password emailed to you. To purchase a premium subscription, please use the links below. One-year premium subscription with unlimited access to all articles including reprint rights (see terms and conditions) for $2,000.00. Monthly subscription (3 month minimum) with unlimited access to all articles including reprint rights (see terms and conditions) for $195/mo.