A premium subscription is required to access this article. Article Date: 09/14/2016 Cold-Calling Can Lead to a Long-Term Relationship Cold-calling is a fishing expedition. It’s dialing someone’s number, or sending an e-mail, without being asked to do so in an attempt to sell a good or service.And for some financial advisors, it works.Approximately 50 percent of investor-advisor relationships begin with a referral from a friend or family member of the ... Log in to view full article. If you already have a subscription, please log in with your email address and password. User Name (Email Address): Password: Forgot your password? Click here to have your password emailed to you. To purchase a premium subscription, please use the links below. One-year premium subscription with unlimited access to all articles including reprint rights (see terms and conditions) for $2,000.00. Monthly subscription (3 month minimum) with unlimited access to all articles including reprint rights (see terms and conditions) for $195/mo.