The Spectrem Household Outlook asks investors to rank four financial components in their lives in terms of how they perceive them to be progressing. It is unusual for non-Millionaires to have a better outlook than Millionaires, but that is what occurred in August.
Among non-Millionaires, the Outlook rose to 27.24, the highest mark among non-Millionaires since February of 2015. At the same time, Millionaire Outlook fell to 22.83, marking the first time since last October that non-Millionaires had a more optimistic view than Millionaires.
Here is a look at the outlook regarding each component:
52.00, up 4.4 points from July 2017, the first increase in four months.
The rise in Household Assets results from increased confidence among non-Millionaires, lifting their rating to 56.10, the highest mark for assets among non-Millionaires since May of 2015. Among Millionaires, Household Assets dropped to 48.03, the first time it has been below 50 for Millionaires in five months.
This is the component in which males and females have similar viewpoints, 53.11 for males and 49.32 for females.
22.00, dropped from 29.20 in July 2017.
This is another component in which non-Millionaires reflect greater confidence and optimism, with a rating of 24.39 to 19.69 among Millionaires. The low number for Millionaires is a huge decrease from the mark of 32.17 in July, which was the highest number for Household Income in more than three years.
Republicans reported a bounceback in Household Income from 20.41 to 24.42, while democrats reported a severe drop from 37.17 to 24.62.
8.00, down 2.4 points from July 2017.
In the past 10 months, the Economy Outlook has dropped below 10 only twice, and that has occurred in two of the last three months. Non-Millionaires again report a higher optimism at 13.82 to 2.36 among Millionaires, not only marking the second month in a row non-Millionaires had a higher opinion of the Economy, but also showing a larger disparity between the two segments in that category.
While Republicans and Democrats have agreed in most categories, Republicans rated the Economy at 39.53 and Democrats marked it at (40.00).
18.00, an increase of 5.2 points from July of 2017, marking the third consecutive monthly increase.
Among Millionaires, the rating for Company Health was 21.26, the highest mark for that component among Millionaires since September of 2013. Among non-Millionaires, the rating was 14.63, the highest mark since July of 2016.
The Outlook for Company Health was similar among all segments, including male, female, Republican and Democrat.
©2017 Spectrem Group