June 25, 2015 Fact of the Day: Did you know that 41 percent of UHNW investors watch videos on financial websites?
Recent Spectrem research shows that the amount of investors who enjoy consuming content via video has begun to increase. In fact, did you know that 41% of UHNW Investors watch videos on financial websites? Among those who watch videos on financial websites, 72% watch financial information videos, 20% watch videos on stock tips, 59% watch videos by financial commentators and 53% watch videos on current financial events.
Not only does this reinforce the mindset that providers and advisors need to have a presence online for their own content, but also that it’s not just blogs and newspaper articles where investors are turning to order to get their information. While the PREFERENCE for watching a video over reading an article still remains low, it’s important not to ignore the fact that the UHNW DO consume video content.
For more information on the UHNW click here or contact Randy Wostratzky at firstname.lastname@example.org or 224-544-5195