Facebook, Twitter and Instagram are the sites most commonly visited at least once per day, according to a new wealth level study conducted by Sprectrem Group. Nearly one-fourth (23 percent) check their Facebook page at least once daily, the study finds. An equal percentage reported checking it two to five times per day.
Twitter is the social media platform the next most likely to be checked by Millionaires at least once a day (17 percent) and 16 percent two to five times daily. They are next most likely to be checking the photo sharing site Instagram (33 percent at least once a day or more).
While LinkedIn is checked once a day by only 10 percent of Millionaires, a majority (55 percent) do consult it at a frequency of less than once per week, while 30 percent log on multiple times during the week, but not daily.
Perhaps we can attribute it to that work ethic that Millionaires are much more likely to be infrequent checkers of social media. Three-in-ten report logging on to Twitter less than once a week or multiple times during the week, but not daily. Similarly, half check Google Plus or Pinterest less than once a week.
Across age groups, Gen Xers ages 36-44 are the most likely to check Facebook at least once daily, while the highest percentage of those to log on two to five times daily (27 percent) tend to be those ages 45-54. The highest percentage (16 percent) of those who check their Facebook page more than 10 times daily tend to be Millennials and those under the age of 35.
These young Millionaires are also the most likely to be checking their Twitter accounts for new tweets more frequently than their older counterparts. Thirty percent check Twitter two to five times daily, while 20 percent do so more than 10 times per day.
Even Baby Boomers and seniors are getting into the act, albeit more infrequently. Nearly four-in-ten (39 percent) of Boomers ages 55-65 check Twitter less than once per week, while 37 percent of seniors check it multiple times during the week, but not daily.
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