Articles for Advisors

President's Blog - When the Client is in Information Technology

There is a reason one of your first questions to a prospective client is “What do you do for a living?”

Occupational factors, trends, and biases affect investment strategies. It would be incorrect to think that senior corporate executives look at finances the same way a business owner does. The same is true about educators, doctors, lawyers and freelancers.

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Investors Want To Text Their Advisor

 It is simply not true that everyone sends texts. Not everyone has a cellphone that can perform that function. Not everyone with a cellphone is communicating via text.

But that fact would be hard to prove by going anywhere in a crowd, where one can see seemingly everyone using their cellphone, and a great flurry of thumb-dialing taking place as one person communicates to another via text.

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Will Investors Accept Video-Chat?

There is much to be said about the effectiveness of face-to-face communication, even when the faces are being seen through electronic wizardry. That is especially true in conversations involving money and financial transactions, where meaning cannot be confused and seeing somebody speaking helps two parties see matters eye-to-eye.

But that does not mean it is going to be a regular communication device for advisors and investors; not yet, anyway.

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When Those IT Guys and Gals Invest

 “Information Technology’’ may have been an official occupation as early as 1980, when computer sales entered the mainstream. But in 2017, “Information Technology” is a burgeoning occupational field.

As such, financial providers and advisors are likely to have a healthy number of clients who consider “Information Technology” to be their field of expertise.

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When Those IT Guys and Gals Retire

The occupational environment in the United States is changing. Standard jobs in manufacturing continue to disappear, as robots continue to do more work that humans can do.

The same is true of physical labor positions, like in mining and production lines, where automation has changed the prospect for human beings.

What is taking the place of those jobs? It’s a question that politicians and occupational researchers ask all the time, although they know the one clear answer: Information Technology.

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President's Blog - When Doctors Call on Their Advisor

When medical science does research, it often does so to prove a point: that a certain medicine works as prescribed, that certain illnesses attack different segments of the population, that diet does affect health, that sort of thing.  

When Spectrem does research on wealthy investors, it does so with an open mind. The research drives the information it reports.es so to prove a point: that a certain medicine works as prescribed, that certain illnesses attack different segments of the population, that diet does 

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If You Present Videos, Clients Will Come

We live in a video era.

There is virtually no question you can ask that cannot be answered by a video. The “search” tab at YouTube is the Library of Congress for information in video form.

Investors have discovered that they can find out questions about investment issues or financial products on the internet, and many of them prefer to have their answers presented to them in video form.

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Pay Attention to Your Silent Client

Technology has changed all of our lives in immeasurable ways. Chief among those changes is the manner and frequency of our communication with each other.

Frankly speaking, anyone who wants to communicate with another person can do so at almost any time. Whether it is by texting to a smartphone or making contact through social media, communication is so much easier than it used to be, and as a result communication is much more frequent.

 
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Rich Doctor, Richer Doctor

 There is an assumption that doctors are, by definition, wealthy.

But there are levels of wealth among doctors, and there are differences between doctors based on their wealth level. These differences are on display when considering how doctors invest, and how they employ financial advisors who work with them.

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Physicians as Investors

 It takes years, and in some cases a decade or more, to become a licensed and degreed physician in the United States. The cost of the education involved can be measured both in actual money as well as in time.

That dedication to the education necessary to perform the functions of a physician pay off monetarily over time. Doctors make good money doing what they trained to do.

Doctors are a unique subset of affluent investors because of their educational background and their eventual net worth. Advisors advertise in journals and magazines doctors read or on websites doctors peruse in order to attract them as investor clients.

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