For almost half of Affluent investors (44 percent) surveyed in August by Spectrem Group, international news stories are most impacting their economic outlook. The percentage is even higher among surveyed Millionaire investors (49 percent).
Ethnic investors have unique attitudes towards social media websites, in both their past usage and future usage plans.
Spectrem’s Ethnic Segmentation Series quarterly report Using Social Media and Mobile Technology in Financial Decisions details the social media attitudes of affluent investors of African-American, Asian and Hispanic backgrounds.
There is risk in almost every aspect of life, but when it comes to investment decisions, high risk investments carry high penalties if they do not pan out.
Studies show that less than half of all investors are willing to make high risk investments for fearing of losing the capital invested.
African-American affluent investors have a passionate interest in social media, and use it for a variety of purposes, including keeping an eye on financial matters.
Spectrem’s Ethnic Segmentation Series report Using Social Media and Mobile Technology in Financial Decisions reports on the social media habits of investors from three ethnic backgrounds – African-American, Hispanic and Asian. Across the board of social media sites, the Hispanic and African-American investors show a greater interest in usage and participation than the non-ethnic investor group.
Spectrem Group’s report, "Using Social Media and Mobile Technology in Financial Decisions," the second in Spectrem’s quarterly Ethnic Segmentation Series, examines how investors of different ethnic backgrounds use social media and the latest in mobile technology.
Spectrem’s quarterly series of reports on ethnic investors help advisors and financial providers find out more about their investor clients based on their ethnic background. Using Social Media and Mobile Technology in Financial Decisions, the second report in the Ethnic Segmentation Series, shows how investors of different ethnic upbringings use social media and the latest in mobile technology.
Spectrem’s DC Participant Insight Series report Using Social Media and Mobile Technology in Financial Decisions shows that there are varied ways plan participants interface with social media sites in order to investigate financial information.
Investors who turn to financial advisors for advice want clear financial planning strategies in place to maintain a clear view of how their investable funds are doing.
Spectrem’s study Drivers of Client Satisfaction and Loyalty provides an in-depth examination of what creates satisfaction among the clients of financial advisors, and how advisors can create a sense of loyalty in the people with whom they do business.
There is more to social media than sending photos or videos of your adorable cat. Twitter is a social media vehicle that allows people to communicate with their “followers’’ as well as allows users to “follow’’ people whose communication they seek. Messages sent by Twitter can be funny and personal, but they can also be professional and newsworthy.
According to a study of investors with a net worth between $5 million and $25 million Not Including Primary Residence, 46 percent are users of the social media site Facebook, but that is down from 52 percent in 2013. Usage of LinkedIn has increased from 40 percent to 45 percent and use of Twitter has jumped from 7 percent to 13 percent.